Elk Hollow, a luxury glamping resort, sought to build a social media presence and increase direct booking revenue at their property in Bryson City, NC. Looking to boost performance of their safari tents, Elk Hollow partnered with Oasi to implement a comprehensive digital marketing, revenue management and direct booking strategy.
Client
Industry
Year
Key Achievements
47,900+ New Followers
@elk_hollow_resort went from just 14 followers to over 47,900+ followers.
+2185% Direct Booking Revenue
Elk Hollow has seen an over 21x increase in direct booking revenue to their property.
14,800,000+ Total Views
They added over 14.8M views to the account since starting to work with Oasi.
Numerous Viral Reels
Some of their best performing reels have seen 2M+, 1.9M+ and 1.6M+ views.
Challenge
Elk Hollow partnered with Oasi to build a presence on social media and increase direct booking revenues. Despite their proximity to the Smoky Mountains and unique accommodations, they faced challenges driving direct bookings and needed to prioritize their digital and revenue management strategies to start attracting attention and high value bookings outside of the OTAs.
Our Solution
Oasi developed a comprehensive digital marketing and revenue management strategy focused on showcasing Elk Hollow's unique offerings while optimizing for converting followers and views into bookings. Key components included:
Property Marketing Strategy
Developed targeted campaigns to target couples visiting the Smoky Mountains
Created content highlighting the property's unique features and location near the national park
Established a brand presence across platforms (they had just 14 social media followers)
Partnered with influencers to start generating initial traction to the account
Visual Content Development
Professional property photography and videography
Virtual tours of safari tents and the amenities at each tent
Lifestyle content showcasing the guest experience being surrounded in nature
Highlights of their unique setting during the changing seasons
Drone footage of property and surroundings
Content Strategy
Consistent weekly feed posts
3+ stories per week for an "inside look" at the property
2-3 reels per week
Initial influencer "push" to gain traction
Monthly influencer collaboration posts
Consistent messaging strategy
Pricing Strategy Optimization
Analyzed the surrounding market comps
Developed a pricing strategy to increase room rates on key days and dates
Analyzed initial pricing rules on a monthly basis to adjust rates based on trends
Paired pricing strategy with digital marketing efforts
Distribution Optimization
Created a booking funnel for capturing bookings from social media
Optimized the social media booking funnel for high conversion rates
Curated posts and stories to convert viewers/ followers into bookings
Strategic OTA management
Email marketing automation
Performance Monitoring
Booking conversion tracking
Direct booking revenue tracking
Channel distribution analysis
Social media performance tracking
Guest satisfaction metrics
Digital Performance
Social media following grew from 14 to 47,900+ followers
14,000,000+ views on social media
Numerous viral reels reaching 2M+, 1.9M+ and 1.6M+ views.
Business Impact
Increased direct booking revenue from $3,400 to $77,700+ in 4 months after starting with Oasi
10x increase in the percentage of direct bookings compared to OTAs
Grew total number of bookings by 183%
Viral Reels
Conclusion
Through partnership with Oasi, Elk Hollow successfully launched their digital presence and established themselves as a top glamping property in the Smoky Mountains. The strategic approach to digital marketing, content creation, revenue management and direct booking optimization helped them reach their target audience on social media and improve their direct booking revenues.
The success of this partnership demonstrates the power of combining exceptional property offerings with a strong digital presence to create a thriving hospitality business near national parks.
