Onera Wimberley, a luxury landscape resort in Wimberley, TX, sought to utilize social media to help generate pre-launch excitement for their property. Looking to maximize pre-launch traction, Onera Wimberley partnered with Oasi to implement a comprehensive digital marketing and direct booking strategy.
Client
Industry
Year
Key Achievements
42,600+ New Followers
@onerawimberley added 42,600+ followers to their brand new account.
$108,000+ Pre-Launch Revenue
They added $108k+ in direct booking revenue in the month before the property launched thanks to social media.
8,200,000+ Total Views
They added 8.2M+ views, helping them drive immediate direct bookings.
Numerous Viral Reels
The account has had numerous viral reels & influencer collabs with their first collab reaching 1.4M+ views.
Challenge
Onera Wimberley partnered with Oasi to build a presence on social media before their public launch. Starting from 0 followers, they wanted to build hype around their property outside of the traditional PR sources. They needed to create an excited following and maximize view counts in order to boost direct bookings.
Our Solution
Oasi developed a comprehensive digital marketing strategy focused on showcasing Onera Wimberley's unique units while optimizing for converting initial followers and views into bookings. Key components included:
Property Marketing Strategy
Developed targeted campaigns to target couples in the central Texas area
Created content featuring the event space to drive group bookings & event inquiries
Created content highlighting the property's unique features and proximity to Austin
Established a brand presence across platforms
Partnered with influencers to start generating initial traction to the account
Visual Content Development
Professional property photography and videography
Virtual tours of the units, event space and infinity edge pool
Lifestyle content showcasing the guest experience being surrounded in nature
Highlight the views from each unit (the unique selling point of the property)
Drone footage of property and surrounding Wimberley Valley
Content Strategy
Consistent weekly feed posts
3+ stories per week for an "inside look" at the property before launch
2-3 reels per week
Initial influencer posts to gain account traction
Monthly influencer collaboration posts
Consistent messaging strategy
Engagement Activities
Community management
Influencer collaborations
UGC campaigns
Interactive stories
Direct Booking Optimization
Created a booking funnel for capturing pre-launch bookings from social media
Optimized the social media booking funnel for high conversion rates
Curated posts and stories to convert viewers/ followers into bookings
Performance Monitoring
Booking conversion tracking from social media
Direct booking revenue tracking
Social media performance tracking
Digital Performance
Social media following grew from 0 to 42,600+ followers
8,200,000+ views on social media
High performing weekly reels
Numerous viral influencer collaborations
Business Impact
80%+ Direct booking
$436 ADR direct vs. $336 ADR on OTAs
$822,000+ total direct bookings generated in first 5 months of opening
Viral Reels
Conclusion
Through partnership with Oasi, Onera Wimberley successfully launched their social media presence and established themselves as a top property in Texas Hill Country. The strategic approach to digital marketing, content creation, and direct booking optimization helped them reach their target audience on social media and launch their property with over $822,000+ in direct bookings in the first five months.
The success of this partnership demonstrates the power of combining exceptional property offerings with a strong digital presence to create initial hype and bookings for a property before they opened to the public.
