Spoon Mountain, a luxury glamping resort, sought to boost direct bookings and increase revenue at their property in Wimberley,TX. Looking to boost performance of their safari tents, Spoon Mountain partnered with Oasi to implement a comprehensive digital marketing and revenue management solution.
Client
Industry
Year
Key Achievements
62,800+ New Followers
@spoonmountainglamping added 62,800+ new followers to their account, which is an over 196% increase.
82% Direct Booking Percentage
Since starting with Oasi they have seen 82% of their monthly bookings coming direct rather than through an OTA.
21,000,000+ New Views
A few of their best performing reels have reached 5.5M+ views and 2.2M+ views.
+68% Revenue Increase
Within one year, they saw a 68% increase in revenue at their property.
Challenge
Spoon Mountain partnered with Oasi to grow their attention on social media and increase revenues. Despite their proximity to Austin and unique accommodations, they faced challenges attracting high revenue bookings to their small market and needed to optimize their digital strategy to attract the right demographic.
Solution
Oasi developed a comprehensive digital marketing and revenue management strategy focused on showcasing Spoon Mountains's unique offerings while optimizing for higher value direct bookings. Key components included:
Property Marketing Strategy
Developed targeted campaigns to target couples in central Texas
Created content highlighting the property's unique features and Wimberley location
Established a strong brand presence across digital channels
Positioned the property as a luxury offering to attract higher value bookings
Visual Content Development
Professional property photography and videography
Virtual tours of safari tents and common amenities
Lifestyle content showcasing guest experiences
Highlights of the spa tent and services
Drone footage of property and surroundings
Pricing Strategy Optimization
Analyzed the surrounding market comps
Developed a pricing strategy to increase room rates on key days and dates
Analyzed initial pricing rules on a monthly basis to adjust rates based on trends
Paired pricing strategy with digital marketing efforts
Distribution Strategy
Booking funnel optimization for social media
Strategic OTA management
Social media campaigns
Email marketing automation
Direct Booking Optimization
Optimized website booking funnel for capturing bookings from social media
Created posts and stories utilizing our high converting strategy to help convert viewers/ followers into bookings
Emphasized viral content strategies to increase exposure and potential guests entering the booking funnel
Performance Monitoring
Booking conversion tracking
Channel distribution analysis
Social media performance tracking
Guest satisfaction metrics
Digital Performance
62,800 growth in social media followers (+196%)
21,000,000+ additional views on social media
8x new accounts reached on social media
5,500,000+ views on their best performing reel
Business Impact
Increased revenue by 68% within one year
82% average monthly direct booking rate
Increased total booking count, filling gaps in the calendar
Improved summer month revenues by 51%
Viral Reels
Conclusion
Through partnership with Oasi, Spoon Mountain successfully transformed their digital presence and established themselves as a premier glamping property in the Texas Hill Country. The strategic approach to digital marketing, content creation, and revenue management helped them reach and engage their target audience of luxury travelers in the central Texas region.
The success of this partnership demonstrates the power of combining exceptional property offerings with strategic digital marketing and revenue strategies to create a thriving hospitality business in a competitive market.
