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The Future Of Hospitality

We’re an outdoor experiential hospitality investment firm that specializes in ground-up development of luxury landscape accommodations.

We acquire land in top-tier locations and create value through one-of-one designs directly targeting the modern traveler.

Our Approach

Guest Experience Obsession

Our Approach

Guest Experience Obsession

Our unwavering obsession with guest experience and differentiated investment approach allows us to outperform our competition and generate attractive returns for our investors.

Strategy

With deep expertise in creating viral-worthy outdoor destinations, we transform unique land into unforgettable hospitality experiences that resonate with today's travelers. Our proven approach combines stunning locations, innovative design, and intimate knowledge of guest preferences to drive bookings and maximize revenue.

1

Criteria

Irreplaceable pieces of land
- Unobstructed views, unique rock formations, natural water features, etc.
Drive-to destinations within 3.5 hours of multiple major metros
Couple's focused destinations
Low competition of unique offerings allowing us to create viral destinations

2

Approach

Highly Instagrammable unit designs
Desirable amenities catered to the modern traveler's preferences
Curated on-site experiences
Sought-after couples escapes

3

Differentiator

Our social-first approach to development and deep understanding of the desires of the modern traveler help us produce outsized returns on each of our projects.

4

Strategy

1

Criteria

Irreplaceable pieces of land
- Unobstructed views, unique rock formations, natural water features, etc.
Drive-to destinations within 3.5 hours of multiple major metros
Couple's focused destinations
Low competition of unique offerings allowing us to create viral destinations

2

Approach

Highly Instagrammable unit designs
Desirable amenities catered to the modern traveler's preferences
Curated on-site experiences
Sought-after couples escapes

3

Differentiator

Our social-first approach to development and deep understanding of the desires of the modern traveler help us produce outsized returns on each of our projects.

4

Proven Results

Past Projects

Case study

Onera Fredericksburg

Onera Fredericksburg was our founder's first development project and became our "proof" that resorts designed for the modern traveler have outsized upside compared to traditional hospitality projects.

$2,600,000+ total direct booking revenues
80%+ direct bookings (2024)
$500+ ADR (2024)
$7M public REIT exit (the first of its kind in outdoor hospitality)
115,000+ Instagram followers
33,000,000+ total views

$7M+ Public REIT Exit

$2.6M+ Direct Bookings

$7M+ Public REIT Exit

$2.6M+ Direct Bookings

$7M+ Public REIT Exit

$2.6M+ Direct Bookings

Location

Fredericksburg, Texas

Number of Units

12 Units + 23 Unit Expansion

Year Completed

2021

$22M Outdoor Hospitality Development

80%+ Direct Bookings

$22M Outdoor Hospitality Development

80%+ Direct Bookings

$22M Outdoor Hospitality Development

80%+ Direct Bookings

Case study

Onera Wimberley

Our founder took the experience from Onera Fredericksburg and used it to design and build Onera's second location in the Texas Hill Country, Onera Wimberley.

$22M outdoor hospitality development
80%+ direct bookings
$822,000+ total direct bookings generated in first 5 months of opening
42,600+ Instagram followers
8,200,000+ views on social media

Location

Wimberley, Texas

Number of Units

28 Units

Year Completed

2024

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