Alila Marea Beach Resort, part of the Hyatt Boundless Collection, sought to enhance their digital presence and boost direct bookings at their property in Encinitas, CA. Looking to elevate their online marketing strategy, Alila partnered with Oasi to implement a comprehensive digital marketing solution.
Client
Industry
Year
Key Achievements
23,200+ New Followers
@Alilamareabeachresort has seen an over 97% increase in followers since starting with Oasi.
8x New Accounts Reached
Alila Marea has been able to increase the amount of new accounts reached by 8x.
36x Account Engagement
They have increased engagement on their account by 36x over the course of their time with Oasi.
10x Web Traffic From Social
They have increased the amount of website traffic coming from social media by 10x, helping drive more direct bookings to the hotel.
Challenge
Alila Marea, a beach resort in Encinitas, partnered with Oasi to transform their social media & digital presence and drive direct booking revenue. Despite their stunning oceanfront location and luxury amenities, they needed to develop a strategy that would grow their social media following while maintaining their upscale positioning and converting engagement into direct bookings.
Solution
Oasi developed a comprehensive social media, content and direct booking strategy focused on showcasing Alila Marea's oceanfront luxury experience while optimizing for converting high-value followers into bookings. Key components included:
Property Marketing Strategy
Developed targeted social media campaigns around architectural highlights and couples getaways
Created social media content highlighting local culture and authentic guest experiences
Established brand consistency across all digital channels
Partnered with luxury influencers to drive engagement and reach
Implemented strategic hashtag optimization for increased visibility
Visual Content Development
Professional property photography and videography
Lifestyle content showcasing the guest experience
Curated UGC content to enhance authenticity
Optimized reels for maximum engagement
Developed comprehensive stories framework
Content Strategy
10+ stories per week for immersive property experience
2-3 reels per week optimized for virality
Monthly influencer collaboration posts
Content pillars focused on location, couples, experiences, and local culture
Consistent luxury messaging strategy
Engagement Activities
Community management
Strategic influencer collaborations
UGC curation and sharing
Interactive stories
Timely inquiry and question responses
Direct Booking Optimization
Optimized the social media booking funnel for high conversion rates
Curated posts and stories to convert viewers/followers into bookings
Emphasized viral content strategies to increase exposure and potential guests entering the booking funnel
Revenue-driving influencer partnerships
Click-through rate optimization
Performance Monitoring
Audience growth tracking
Content performance metrics
Demographics reporting
Click-through monitoring
Engagement rate analysis
Guest satisfaction metrics
Digital Performance
23,200+ New Followers
5,000,000+ Views
36x Engagement Increase
8x Growth in Accounts Reached
10x Link Tap Growth
Average Engagement Rate: 5.1%
Business Impact
Increased ADR by reaching a more aspirational, less price sensitive buyers on social
Boosted occupancy with incremental transient bookings by reaching a new customer segment
Substantial YoY increase in transient bookings
Enhanced brand awareness and engagement
10x website traffic from social media
Strengthened luxury positioning
Viral Reels
Conclusion
Through partnership with Oasi, Alila Marea successfully transformed their social media presence and increased both awareness of their property and year-over-year transient bookings. The strategic approach to digital marketing, content creation, and direct booking optimization helped them reach and engage their target audience of luxury travelers while significantly increasing their social media performance and bookings.
The success of this partnership demonstrates the power of combining exceptional luxury accommodations with a strong digital presence to create a thriving hospitality business in a competitive coastal market.
